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🎄Christmas Magic

What Does Santa Do the Rest of the Year?

An honest month-by-month account, for children who have worked out that one night of work is not a full-time job.

Santa Claus • The Main Man
•August 5, 2026•2 min read
What Does Santa Do the Rest of the Year?

On This Page

Introduction

Ho ho ho! Now this is a question I like, because it means a child has been thinking properly. If Christmas is one night, what on earth am I doing in April?

Here is the honest answer, month by month. It is less glamorous than you might hope.

January: Sleeping, Mostly

The first week of January I am not much use to anyone. Thirty-one hours of continuous flying takes a fortnight to recover from, and Mrs. Claus has strong opinions about how much of that fortnight I spend in a chair.

After that we start on the letters. Not the Christmas ones, the thank you ones, which arrive well into February and are my favourite post of the year.

February: The Reindeer

The team gets a full health check and a proper rest. Jolly Joe runs this and does not let me interfere, which is correct, because I am sentimental about them and he is sensible.

March and April: Design

This is when Sparkle takes over. New toy designs are drawn, argued about, built badly, rebuilt, and tested. Most fail. The Dimensional Chimney took eleven years and looked ridiculous for nine of them.

May: The Sleigh

Stripped down entirely and rebuilt. It is older than any building at the North Pole and it flies because it is maintained obsessively, not because it is magic. Well. Not only because it is magic.

June: Route Planning Begins

Pixel and Zippy start work while the rest of us are still enjoying the light. Every year the map changes: new houses, new families, children who have moved. The route is never simply reused.

July: Production Starts

The workshop goes properly loud. Jingleberry runs the floor from July, and from here to December the noise does not really stop.

People are often surprised production starts this early. It has to. There is no version of this where we begin in November.

August and September: Building

Steady work. Long days, good weather by our standards, and the satisfying sense of shelves filling up. Cinnamon bakes constantly through these months because a workshop runs on morale.

October: The List

The first proper pass at the Nice List. It is not a single decision made in December, it is a year of small observations that get reviewed properly in autumn.

Every child is looked at individually. That is why it takes so long, and it is the part of the job I refuse to speed up.

November: Everything at Once

Wrapping, loading, weather planning, final list checks, and the letters start arriving in enormous quantities. November is the hardest month of my year by a distance.

December: You Know This Part

Calls, letters, final preparations, and then one very long night.

Why Children Ask This

Usually because they are testing whether the story holds up. A child who asks what I do in April is doing exactly what a thoughtful person should do, which is checking whether the details make sense.

The answer they need is a real one, with specifics. Vague answers make a story feel thin. Eleven years to invent a chimney system makes it feel solid.

If They Want to Ask Me Directly

Some questions land better coming from me than from a parent, particularly the testing ones. Children ask me things in December they would never ask across the dinner table, and I always answer honestly. You can arrange that at Chats with Santa.

Final Thoughts

Christmas is one night. The other three hundred and sixty-four are what make that night possible, and most of them involve paperwork.

Tell your curious child that. They will respect it far more than a shrug. Ho ho ho.

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🎄Christmas Magic

Tags:

#santa#north-pole#believing-in-santa#Christmas With Kids#christmas-magic
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